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THE BIG IDEA

The Italian Lavazza Family attended their second Australian Open in 2017, continuing their partnership with Tennis Australia as the official coffee sponsor, making Lavazza the official coffee sponsor of all four major Grand Slam tournaments around the world.

Tireless hours, long days, and copious cups of coffee were required to make the magic happen in constructing two self-contained structures at the Australian Open village at Olympic Park.

Lavazza’s new instant coffee range, Prontissimo! was activated at the AO Festival site at Birrarung Marr, with over 6500 samples distributed over 7 days.

I want to thank Lauren and all her team for the passion, dedication and professionalism demonstrated to the project. Thank you for the amazing job done!Massimo Buonaiuto, Sport Sponsorship Manager

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