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THE BIG IDEA

The 25th Melbourne Food & Wine Festival kicked off with a bang at the Bank of Melbourne’s World’s Longest Lunch on Lygon st, supported by Italian coffee partner Lavazza.

As the rain clouds cleared to blue skies, 1800 people took to Carlton's Lygon St for an impressive feast cooked by the godfather of Italian cuisine, Antonio Carluccio. Guest were treated to Lavazza coffees and cremespresso, served by the enigmatic team from DOC, one of Lavazza’s longest standing retailers based out of Carlton. The Larger Than Life team created a mini café experience at each end of the Longest Lunch tables, allowing guests unlimited access to the favoured Italian Lavazza coffee.

1267
Cremespressos Samples
1772
Attendees
1
Long Table
Collaborators
Project Management & Activation
Brand Ambassadors
DOC
Marquees
Event Caterer
Table Styling