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THE BIG IDEA

At the Virgin Australia Melbourne Fashion Festival 2017, Lavazza collaborated with sister duo Bree & Sarah from Santiago Sunbird Illustration to deliver a memorable, multi-layered activation.

The illustrated cafe became a bespoke backdrop at VAMFF 2017 and a meeting point for the fashion set to come together pre, and post show for a catch up over coffee and a bespoke Lavazza cocktail. The cafe showcased a range of coffee based beverages and featured desserts from dessert king Darren Purchese from Burch Purchese. Guests were even treated to complimentary Coffee Caviar—invented by world-renowned Chef Ferran Adrià.

The Result
1037
Coffee Caviar Samples
855
Cocktails
1
Giant Coffee Cup
Collaborators
Project Management
Larger Than Life
Stools
Venue
Royal Exhibition Building
Builder
PR
Kate & Co