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THE BIG IDEA
At the Virgin Australia Melbourne Fashion Festival 2016, Lavazza collaborated with fashion and lifestyle illustrator Sally Spratt (creator of the Lust List) to deliver a memorable, multi-layered activation. Spratt’s stylish artwork illuminated the cafe in which she worked, as she simultaneously created custom artwork for guests to take home.
The illustrated cafe became a bespoke backdrop at VAMFF 2016, and a meeting point for the fashion set to come together pre, and post show for a catch up over coffee. The cafe showcased a range of coffee based beverages and desserts including Lavazza Coffee Caviar—invented by world-renowned Chef Ferran Adrià. For the first time in Australia, Lavazza Coffee Caviar was offered complimentary for guests 30 minutes before each VAMFF Runway Show.
“If you really want something, you figure out how to make it happen.”MILES LINT, LAVAZZA
The Result
1300
Lust List illustrations
163
Expresso Martini's Served
Collaborators
Project Management
Larger Than Life
Social Ambassador
Emma Notarfrancesco
Menu Created by Chef Ambassador
Tony Nicolini
Interior Architecture
Curious By Design