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THE BIG IDEA

We had the pleasure of working alongside the lovely team at Campari to put together a vibrant activation at Riverland Bar, Federation Wharf to celebrate 100 years of Aperol and their partnership with the Australian Open in 2020.

The activation commenced in the peak season of January and will be running for a total of 12 weeks. We brought the vault bar and outdoor food and beverage area to life through custom signage and branding, theming and styling, as well as the addition of an outdoor game of giant Jenga!

We engaged sustainable suppliers such as local plant nursery Glasshaus, who supplied orange trees in handmade terracotta pots. We also purchased additional greenery from local nursery Crabtree & Weeks.

In many instances we were able to reuse existing client assets to save on purchasing or hiring new product. Re-used items include the neon light, Aperol cart, crockery, glassware and bar items.

THE RESULTS
500
Aperol Spritz sold
5
Custom graphic designs
18
Plants used for styling
Collaborators
Project Management
Plant Hire
Signage
Graphic Design
Photography