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THE BIG IDEA

Larger Than Life were delighted to return to Melbourne Park in 2019 as the project management agency for Lavazza, Offical Coffee Sponsor of the tournament.

With global launch of three new blends, AO 2019 took a new path for Lavazza, with a new design and blends on offer for customers visiting the tennis.

For the cafés in Garden Square and Grand Slam Oval the Tierra Brazil and Columbia blends where the highlight. Switching from the traditional Lavazza blue and white, we took to the colours of the blends with timber hues. Grand Slam Oval and Superbox reflected the premium blend of Kafa, using dark brown, gold and black.

We had the pleasure of project managing various aspects of the event, from the build through to hospitality and ticketing. A highlight of the 14 day schedule was Top Gastronomy Day, featuring the newly appointed Lavazza Chef Ambassador Chef Jock Zonfrillo from Orana Restaurant.

THE RESULTS
700
Guests of Lavazza
14
Tournament Days
140000
Lavazza Coffees sold (plus a few more!)
Collaborators
Project Management
Structure Builds
Signage
Architect
Curious by Design
Furniture
Public Relations
Photography
Plant Hire
Custom Upholstery
Umbrellas
Media Wall