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THE BIG IDEA

A fresh and whimsical event for the launch of Swisse’s new Discover Real Beauty Inside and Out campaign.

Hosted by the ever so gorgeous Australian brand ambassador, Ashley Hart, the event was hosted at Sydney salon, Edwards and Co in Surry Hills. The event's hashtag was #SwisseBeautyInsideOut and the styling and activations at the event rang true to its sentiments. Guests were lucky enough to partake in a meditation session ran by Ash Hart, in the Mindfulness Corner of the salon. This activity reflected the campaign’s focus on holistic beauty.

We wanted the event to have a fun yet luxurious vibe to fit with the brand identity of Swisse. To achieve this, we used the colours of the icon from the Swisse Discover Real Beauty Inside and Out and incorporated this through gold accents and an abundance of pink and white luscious florals. To add depth to their table scape, we incorporated Swisse products which were elevated and highlighted at different levels.

The Swisse event was also featured on the Party With Lenzo website:
https://www.lenzo.com.au/blog/discover-real-beauty-with-swisse-x-larger-than-life

1
Hydration Station
30
Guests
1
Meditation Session
Collaborators
Styling + Project Management
Catering
Venue
Napkins & Cutlery
Photographer
Videographer