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THE BIG IDEA

ALOHA SHOPPING DAY!

Delivering a world class shopping destination, Highpoint features over 500 stores including Australian and international designer fashion, homewares and lifestyle brands.

Our brief was to create a high-energy, traffic driving activation throughout 'Shopping Day', particularly focusing on late night trade.

'Aloha Shopping Day' featured a Jamaican summer set design, a welcoming space for shoppers to take a break from a long day of shopping and sip Summer on cocktails and feast on ice cream popsicles!

THE RESULTS
6
Theatrical Concierge Staff
1
Beach themed set
500
Golden Gay Time Brownie Popsicle
Collaborators
Project Management & Design
Furniture Hire
Furniture Hire
Signage Production
Greenery
Graphic Design
Media Wall
Photographer