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THE BIG IDEA

Sarah Jessica Parker is a woman of many talents, including being the creator of SJP Beauty, the brand behind fragrances Lovely and Born Lovely.

On behalf of Chemist Warehouse, Highpoint had the opportunity to host SJP as interviewed by Jo Stanley on all things business, marriage, motherhood and of course, the fragrance that has been the top seller in Australia for a number of years!

We had the task of creating a stage that was fit for the Sex and The City queen herself. The brief was open to suggestion and interpretation. We drew inspiration from the beautiful branding of Lovely, crafting a light pink stage and using different hues of pink furniture and plinths as displays. Wonderful washes of white and green florals with the lightest pop of pink really brought the space together.

We had the best time creating the set for Sarah Jessica Parker!

THE RESULTS
1
Custom Stage
50
Meet & Greet VIP Guests
300
Visitors
Collaborators
Stage Build
Stage Cladding & Barrier Wrapping
Florist
Hire Furniture
Hire Furniture
Custom Plinths
Photographer
Courtesy of Chemist Warehouse