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THE BIG IDEA

Ted's Bloom Room

Ted Baker wanted to create a highly beautiful space for racegoers to come and enjoy. A space that took reference from their brand but with a nod to their SS18 campaign. This interactive space was to encourage each guest to become a social ambassador with the objective of social media shares through their unique event hashtag.

So, LTL fashioned a custom modified glasshouse space, filled with a tiered flower display and external bench seating created the perfect #tedsbloomroom. Guests were able to snap their Spring Racing looks and share through social for the opportunity to win a Ted Baker voucher.

362
Activation participants
95
Unique hashtags shared
457
Beautiful blooms
Collaborators
Project Management
Florist
Glasshouse Hire