THE BIRDCAGE FLEMINGTON



LAVAZZA BIRDCAGE MARQUEE

With design by The Block judge and all-round style guru Neale Whittaker, a mural by Melbourne artist Robert Doble and pieces from Otomys gallery, Lavazza's marquee definitely won the style stakes at Melbourne Cup Carnival 2017.

Designed with an elevated entry, the “Palazzo Lavazza” was inspired by a fictitious hotel dreamed up by Neale Whittaker from his travels through Italy, most recently Puglia in the far south. The Palazzo Lavazza marquee had a great emphasis on food, with four chef ambassadors – Buddha Lo, Gerald Achille, Giorgio Angele and Adam D’Sylva – creating dishes especially for the carnival.



THE RESULTS

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Bespoke art installations

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Tom Dixon chandeliers

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Espresso martinis served



THE BENEFITS

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Trees planted

Hired Greenery

Plants used within the marquee were hired rather than purchased and supplied by Flemington’s only plant supplier for the Carnival, minimising transport costs and creating work efficiencies.

Decor re-use

All custom made bars, chandeliers and art were kept for re-use by Lavazza or gifted to avoid anything going into landfill.

COLLABORATORS

SIGNAGE

FURNITURE

MARBLE

ART INSTALLATION

ARCHITECT

CURIOUS BY DESIGN

PROJECT MANAGEMENT

ART INSTALLATION

ART INSTALLATION