THE BIRDCAGE FLEMINGTON
LAVAZZA BIRDCAGE MARQUEE
With design by The Block judge and all-round style guru Neale Whittaker, a mural by Melbourne artist Robert Doble and pieces from Otomys gallery, Lavazza's marquee definitely won the style stakes at Melbourne Cup Carnival 2017.
Designed with an elevated entry, the “Palazzo Lavazza” was inspired by a fictitious hotel dreamed up by Neale Whittaker from his travels through Italy, most recently Puglia in the far south. The Palazzo Lavazza marquee had a great emphasis on food, with four chef ambassadors – Buddha Lo, Gerald Achille, Giorgio Angele and Adam D’Sylva – creating dishes especially for the carnival.
Bespoke art installations
Tom Dixon chandeliers
Espresso martinis served
Plants used within the marquee were hired rather than purchased and supplied by Flemington’s only plant supplier for the Carnival, minimising transport costs and creating work efficiencies.
All custom made bars, chandeliers and art were kept for re-use by Lavazza or gifted to avoid anything going into landfill.