100 YEARS OF APEROL
100 YEARS OF APEROL AT RIVERLAND BAR
We had the pleasure of working alongside the lovely team at Campari to put together a vibrant activation at Riverland Bar, Federation Wharf to celebrate 100 years of Aperol and their partnership with the Australian Open in 2020.
The activation commences in the peak season of January for a total of 12 weeks. Larger Than Life worked with Aperol to bring the well known Riverland vault bar and outdoor area to life, though custom signage and branding, theming, styling and outdoor games.
THE RESULTS
0
Aperol Spritz's sold
0
Custom graphic signs
0
Handmade terracotta pots
THE BENEFITS
0
Trees planted
Local sustainable suppliers
We hired from local plant nursery supplier, Glasshaus, who provided ethically sourced plants in handmade terracotta pots.
Re-use of assets
We were able to re-use existing assets such as neon lights, crockery, glassware, bar items and an Aperol cart to save on purchasing new ones.
"The team at LTL were a joy to collaborate with for our Aperol Spritz ‘Club Aperol’ Activation at Riverland. They were extremely supportive across the whole process, liaising with the venue/suppliers and bringing our entire vision to life. Their attention to detail and executional excellence is second-to-none.
Thanks team!
Jamila, Trade Activation Manager, Campari
