100 YEARS OF APEROL



100 YEARS OF APEROL AT RIVERLAND BAR

We had the pleasure of working alongside the lovely team at Campari to put together a vibrant activation at Riverland Bar, Federation Wharf to celebrate 100 years of Aperol and their partnership with the Australian Open in 2020.

The activation commences in the peak season of January for a total of 12 weeks. Larger Than Life worked with Aperol to bring the well known Riverland vault bar and outdoor area to life, though custom signage and branding, theming, styling and outdoor games.



THE RESULTS

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Aperol Spritz's sold

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Custom graphic signs

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Handmade terracotta pots



THE BENEFITS

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Trees planted

Local sustainable suppliers

We hired from local plant nursery supplier, Glasshaus, who provided ethically sourced plants in handmade terracotta pots.

Re-use of assets

We were able to re-use existing assets such as neon lights, crockery, glassware, bar items and an Aperol cart to save on purchasing new ones.

COLLABORATORS

CREATIVE & PROJECT MANAGEMENT

GRAPHIC DESIGNER

MASTER OTIS DESIGNS

PHOTOGRAPHER

PLANT HIRE

SIGNAGE