WESTFIELD MARDI GRAS



WHAT'S BRIGHT, BOLD, FUN AND FABULOUS?
WESTFIELD MARDI GRAS 2020!

Larger Than Life created and produced 3 visual merchandise displays for the premium Westfield precincts Westfield Bondi & Westfield Sydney

The displays celebrated the power and beuaty of diversity within social communities.

The infinity mirror brought the oversized rainbow to life, with pulsating illumination used to add depth and movement. Consumers ‘instagrammable’ moments were complete with ‘PRIDE’ lettering, enhancing the engagement and visual experience.



THE RESULTS

0

Month long activation

0

Bespoke VM displays created

0

Retailer collaborations



THE BENEFITS

0

Trees planted

Flight offsets

Staff who travelled to work on this event offset their flights through the Virgin Carbon Offset Program.

Hire over purchase

All clothing was borrowed and returned to retailers after the activation. Mannequins were hired to save on purchasing and landfill costs.

COLLABORATORS

CREATIVE & PROJECT MANAGEMENT

CLOTHING

VARIOUS WESTFIELD RETAILERS

MANNEQUIN HIRE

GRAPHIC DESIGNER

PHOTOGRAPHER