WESTFIELD MARDI GRAS
WHAT'S BRIGHT, BOLD, FUN AND FABULOUS?
WESTFIELD MARDI GRAS 2020!
Larger Than Life created and produced 3 visual merchandise displays for the premium Westfield precincts Westfield Bondi & Westfield Sydney
The displays celebrated the power and beuaty of diversity within social communities.
The infinity mirror brought the oversized rainbow to life, with pulsating illumination used to add depth and movement. Consumers ‘instagrammable’ moments were complete with ‘PRIDE’ lettering, enhancing the engagement and visual experience.
Month long activation
Bespoke VM displays created
Hire over purchase
All clothing was borrowed and returned to retailers after the activation. Mannequins were hired to save on purchasing and landfill costs.