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THE BIG IDEA

Larger Than Life were delighted to return to Melbourne Park in 2020 as the project management agency for Lavazza, Offical Coffee Sponsor of the Australian Open tournament for the fifth consecutive year.

The LTL team and their incredible suppliers built and launched a two story Lavazza Cafe and Guest Lounge on Grand Slam Oval, a pop up public cafe at Garden Square and a bespoke A Modo Mio Activation at Federation Square. The team also managed 800 of Lavazza's VIP guests throughout the tournament, who were offered incredible courtside and Superbox seats to take in the action!

This year's tournament also kicked off Lavazza's partnership with Terracycle, recycling all coffee pods used during the tournament. Melbourne based Reground also collected used coffee grounds from Lavazza's cafes and diverted them from waste. With over 200,000 cups of Lavazza coffee expected to have been consumed by players and spectators, around one tonne of coffee grounds have been saved from landfill.

THE RESULTS
800
VIP GUESTS
3
CUSTOM BUILT BRAND ACTIVATIONS
14
TOURNAMENT DAYS
Collaborators
Project Management
Architect
Curious By Design
Structure Builds - GSO
Activation Build
Structure Hire
Signage
Signage
Flooring & Furniture
Furniture
Plant Hire
Photography