WESTFIELD MARDI GRAS
WHAT'S BRIGHT, BOLD, FUN AND FABULOUS?
WESTFIELD MARDI GRAS 2020!
Larger Than Life created and produced 3 visual merchandise displays for the premium Westfield precincts Westfield Bondi & Westfield Sydney
The displays celebrated the power and beuaty of diversity within social communities.
The infinity mirror brought the oversized rainbow to life, with pulsating illumination used to add depth and movement. Consumers ‘instagrammable’ moments were complete with ‘PRIDE’ lettering, enhancing the engagement and visual experience.
THE RESULTS
Month long activation
Bespoke VM displays created
Retailer collaborations
THE BENEFITS
Trees planted
Flight offsets
Staff who travelled to work on this event offset their flights through the Virgin Carbon Offset Program.
Hire over purchase
All clothing was borrowed and returned to retailers after the activation. Mannequins were hired to save on purchasing and landfill costs.
"I wanted to reiterate how much we are loving our vibrant rainbow VM cabinets, the finishes and quality of execution is impressive. Customers are loving the cabinets, and have already taken to social media sharing posts of the colourful designs which is exactly what we wanted! Huge thanks for all the great work on VM."
Ella Werman - Scentre Group
COLLABORATORS
CREATIVE & PROJECT MANAGEMENT
BUILD
CLOTHING
VARIOUS WESTFIELD RETAILERS
MANNEQUIN HIRE
GRAPHIC DESIGNER
PHOTOGRAPHER