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THE BIG IDEA

What’s bright, bold, fun and fabulous? Westfield Mardi Gras 2020

We created and produced 3 VM displays for the premium Westfield precincts Westfield Bondi and Westfield Sydney. The displays celebrated the power and beauty of diversity within social communities.

The infinity mirror brought the oversized rainbow to life, with pulsating illumination used to add depth and movement. Consumers ‘instagrammable’ moment was complete with ‘PRIDE” lettering enhancing the engagement and visual experience.

THE RESULTS
1
Month long installation
3
Bespoke displays created
15
Retailer collaborations
Collaborators
Project Management
Build
Clothing
Various Westfield Retailers
Mannequin Hire
Graphic Designer
Photographer